Styleframes

I had the opportunity to work on a creative exploration for the wonderfully creative people from SPILLT.

THE GOAL: Define the visual style + design the styleframes

THE PITCH: Romance meets fantasy. Our heroine leaps between two distinct genres, with key icons representing each world’s essence. These realms, it turns out, exist right at her fingertips—within the millions of books available to her, ready for exploration at any time.

THE SOLUTION: Craft high-contrast visuals where each genre is defined by its own unique color palette. Ensure the heroine stands out as the focal point. Incorporate genre-specific icons and letters as enchanting, “magical” elements woven into the imagery, elevating the sense of wonder and discovery.