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FROM FRIES TO MILES | Neste x McDonalds x Havi

Neste x McDonalds x HAVI: From Fries To Miles
Explainer

I had the privilege to support the incredible Boutique Animation Studio in creating a film about sustainability. McDonald’s Netherlands, Neste, and HAVI joined forces to create a small circular economy: reusing cooking oil to produce Neste MY Renewable Diesel, which then fuels logistics operations.

THE GOAL: Use animation to visually showcase the client’s circular economy in an engaging and appealing way

THE SOLUTION: Develop the film’s styleframes, design its assets, and animate the sequences (with the exception of the drop scene, beautifully crafted by the talented director Johan Snell).


MY ROLE: Art Direction, Visual Development, Design + Animation


FRAMES

STYLEFRAMES - VISDEV


MAKING OF

 Music used in the breakdown & process video:
“Rolling” by
BoxCat Games
creativecommons.org/licenes/by/3.0/


ANIMATED : FULL FILM


Production: BOUTIQUE ANIMATION
Producer: Misha Lagerstedt
Director: Johan Snell
Art Direction, Design & Animation: Matic Grgic
Edit, Additional Design & Animation: Johan Snell
Color Grade: Johan Snell


MORE? If you want to explore how I approach & create Styleframes,
you’re free to check outThat First Frame. Process + Inspiration HERE.