Neste x McDonalds x HAVI: From Fries To Miles
Explainer
I had the privilege to support the incredible Boutique Animation Studio in creating a film about sustainability. McDonald’s Netherlands, Neste, and HAVI joined forces to create a small circular economy: reusing cooking oil to produce Neste MY Renewable Diesel, which then fuels logistics operations.
THE GOAL: Use animation to visually showcase the client’s circular economy in an engaging and appealing way
THE SOLUTION: Develop the film’s styleframes, design its assets, and animate the sequences (with the exception of the drop scene, beautifully crafted by the talented director Johan Snell).
MY ROLE: Art Direction, Visual Development, Design + Animation
FRAMES
STYLEFRAMES - VISDEV
MAKING OF
Music used in the breakdown & process video:
“Rolling” by BoxCat Games
creativecommons.org/licenes/by/3.0/
ANIMATED : FULL FILM
Production: BOUTIQUE ANIMATION
Producer: Misha Lagerstedt
Director: Johan Snell
Art Direction, Design & Animation: Matic Grgic
Edit, Additional Design & Animation: Johan Snell
Color Grade: Johan Snell