HI-ENERGY PARALLEL STRING ACCELERATOR

Mock Ad / Experiment / Hyper-short

With an overwhelming interest in quantum physics (also having just finished reading Michio Kaku’s “Parallel Worlds”) and some free time on my hands, I figured it was time to produce something out-worldly.

THE GOAL: Make a mock ad revolving around the concept of a multiverse.

THINKING: Wouldn’t it be cool if humanity had already progressed so far that we could tap into the power of the multiverse? And let’s be honest - wouldn’t it be super silly when we’d start using that power to fuel our obsessions with always having new stuff (or being able to constantly update, in this case) – new jeans, new glasses, new shoes?

THE SOLUTION: Experiment and play. Imagine that the Hi-Energy Parallel String Accelerator is an actual product - how would it be marketed? How can I make it “cool” and appealing to consumers?

MY ROLE: Concept, Visual Development, Design, Animation, Compositing

HYPERShort

CREDITS:
Short film by Matic Grgic
Sound Design: Matjaž Moraus Zdešar

Music: Thievery Corporation – For Mods Only
(All rights to this song go to their respective owners)