TELETRANSFUSION
Explainer
In my experience, it’s an even bigger challenge when working on visuals for an idea or a product that’s really, really great and innovative. At least, that’s how I then (and still do) perceived the TeleTransfusion app. Coninciding with the app’s website launch, I was asked by the cool people from XLAB to design & create a presentation video for an app, that enables remote pre-transfusion testing.
THE GOAL: Through animation, explain the “pre-transfusion problem” and offer TeleTransfusion as a solution.
Pre-transfusion testing requires a 24/7 presence of blood transfusion specialists - BUT most blood centers do not have one available all the time. TeleTransfusion offers a solution to this problem.
THE SOLUTION: Using impactful compositions, break the VO down into a visual narrative. Develop an inviting, friendly visual style (that’s technically ready to be brought to life). Animate lightning fast.
MY ROLE: Visual Narrative, Visual Development, Layouts, Design, Animation, Compositing
FRAMES
APPEARANCES:
The explainer video for TELETRANSFUSION was featured, along with a short interview with me, on BLACKMAGIC’s SPLICE COMMUNITY. You can read the article HERE.
ANIMATED / FINAL SPOT :
CREDITS:
Client: XLAB
Visual Narrative, Layouts, Design & Animation: Matic Grgic
MAKING OF :
Music used in the “Making of” video:
“Beach Wedding Dance” by Rolemusic
creativecommons.org/licenses/by/4.0/
If you’re into this kind of stuff, check the app out! It’s simple, secure, works 24/7 and it takes seconds to start using. Sign up now – teletransfusion.com