(Small Animated Projects:) LIMITATIONS
Not every business can or has plans to spend a huge amount on an animated video. And that’s OK. As creatives, we can still develop new practices to serve a targeted goal – while working within the budget and time available (up to a point). Especially with smaller animated projects that I had the opportunity to work on, I was able to provide the best results when the majority of the time available was invested in developing the CREATIVE APPROACH and/or ART DIRECTION; even at the direct expense (of the amount and quality) of Animation.
Here’s MY 3 Reasons WHY:
FIRST IMPRESSIONS MATTER
If it looks and feels good as a still frame, it will have the benefit of a positive first impression.
CONSISTENCY BUILDS TRUST
When a polished creative and visual concept is consistent throughout the video, it distracts a viewer (enough) from elements that are potentially lacking.
AN ACTIVATED IMAGINATION INSPIRES
Remember how old, visually simple games were fun – even without all the amazing modern visuals? It was because our minds / our imaginations filled in the blanks.
With animation - by focusing on the narrative tempo, the layouts and the design, we have a strong framework that inspires and sells an idea, even if it’s not animated to perfection.
Even though motion is super important with all animated content, creating a good (storytelling+visual) approach is like using a flashlight: it first needs some darkness to shine - limitations always open up doors to new ideas and solutions.
“One can accomplish something only so long as one cannot accomplish everything.”
― Stanisław Lem, The Cyberiad
EXAMPLE:
“QUANTUM LOVE”
By NOT HAVING a lot of Character Animation + using FREE 3d Models and Textures,
I managed to invest most of my time in:
Designing the Narrative
Developing the Layouts
Creating an interesting Visual Style
